Sports Cricket 18 Feb 2017 Virat Kohli pips MS ...

Virat Kohli pips MS Dhoni, 2nd only to Shah Rukh Khan in terms of brand value

DECCAN CHRONICLE. | DECCAN CHRONICLE
Published Feb 18, 2017, 5:06 pm IST
Updated Feb 18, 2017, 5:06 pm IST
Virat Kohli is ranked number 2 in the list of Indian celebrities with the highest brand value and is trailing Bollywood superstar Shah Rukh Khan. MS Dhoni is placed on the ninth spot. (Photo: AP / PTI)
 Virat Kohli is ranked number 2 in the list of Indian celebrities with the highest brand value and is trailing Bollywood superstar Shah Rukh Khan. MS Dhoni is placed on the ninth spot. (Photo: AP / PTI)

Mumbai: Virat Kohli has been a toast of cricketing fraternity following his ongoing run of stupendous success as India’s skipper and batsman. The Indian cricket team skipper seems to be ruling the roost off the cricket field as well.

Kohli is ranked number 2 in the list of Indian celebrities with the highest brand value and is trailing Bollywood superstar Shah Rukh Khan.

According to a report published by 'Duff & Phelps' in October 2016, Kohli, who was previously ranked number four in the list, moved two steps up and on his way, pipped India’s World Cup-winning skipper MS Dhoni, to become the top-ranked Indian cricketer in the list.

Dhoni, who was previously ranked 3 in the list, was ranked number 9 with the brand value of $31.1 million, added the report.

While Shah Rukh Khan’s brand value is $131.2 million, Kohli’s brand value is $ 92.5 million, said the report.

The number is likely to have zoomed following Kohli’s success in recent months. Kohli recently broke Sir Don Bradman and Rahul Dravid’s record by scoring double tons in four consecutive Test series.

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