Here's why India captain Virat Kohli rejected multi-crore offer to endorse soft drink

New Delhi: Team India captain Virat Kohli has reportedly turned down a multi-crore offer of endorsing a soft-drink company.

Kohli rejected the multi-crore offer of endorsing the company just because he does not consume those drinks anymore, keeping his physical and mental fitness in mind, said a report in The Hindu.

The Delhi batsman had earlier this year said that he did not want to endorse brands just for the sake of money.

“When I started my fitness turnaround, it was more of a lifestyle thing initially. If something goes away from that, I would not want to be a part of that or be promoting that,” Kohli had quoted to CNN-IBN.

“If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it,” he had added.

Kohli has endorsed several companies, including MRF Tyres, Boost, Puma sports gear, Audi, Pepsi among few others.

Around two decades back, Indian badminton coach Pullela Gopichand, who also avoids himself from consuming soft drinks, had turned down a similar lucrative offer. Gopichand had also said he, however, did not stop shuttlers like Saina Nehwal, PV Sindhu and Parupalli Kashyap from endorsing any soft drink brand, but insisted them to not consume those drinks.