India-Australia Test cricket series draws record viewership
New Delhi: The recent four-match Test series between India and Australia has drawn a record number of eyeballs.
As India consolidated their position as the No. 1 Test team having defeating Australia 2-1 during the series that concluded last month, Star Sports delivered record viewership numbers.
"The #TestofTheBest campaign for the India-Australia Test series delivered on its promise becoming the highest rated Test series in the history of BARC," a statement from Star Sports said.
The Test series delivered a total of 1.1 billion gross impressions with the third Test match itself recording 383 million viewership.
Year 2017 for cricket started with a bang as the ODI series between India and England became the highest rated bilateral ODI series in the last five years.