India-Australia Test cricket series draws record viewership
Deccan Chronicle | DC Correspondent
The Test series delivered a total of 1.1 billion gross impressions with the third Test match itself recording 383 million viewership.
India consolidated their position as number one ranked Test team as they defeated Steve Smith-led Australia 2-1 in the four-match series. (Photo: AP)
New Delhi: The recent four-match Test series between India and Australia has drawn a record number of eyeballs.
As India consolidated their position as the No. 1 Test team having defeating Australia 2-1 during the series that concluded last month, Star Sports delivered record viewership numbers.
"The #TestofTheBest campaign for the India-Australia Test series delivered on its promise becoming the highest rated Test series in the history of BARC," a statement from Star Sports said.
The Test series delivered a total of 1.1 billion gross impressions with the third Test match itself recording 383 million viewership.
Year 2017 for cricket started with a bang as the ODI series between India and England became the highest rated bilateral ODI series in the last five years.
