Rs 6138.10 crores! Star wins media deal for India home games for Rs 60.1 cr a game
Mumbai: Star India have bagged the Board of Control for Cricket in India’s (BCCI) media rights for a mammoth bid of Rs 6138.1 crores, it was announced on Thursday.
With this, its channel Star Sports will broadcast all of India’s home series for a period of five years (2018- 2023).
The media rights includes both broadcast on television as well as on their online streaming website Hotstar.
As a result, Star Sports will now broadcast 102 international matches from April 2018 to March 2023.
The BCCI was selling media rights for three specific categories --i) the Global TV Rights plus Rest of World (ROW) Digitals Rights package, ii) Indian sub-continent Digital Rights package and iii) Global Consolidated Rights package.
For 2018-19 season, the per match value for the global TV and ROW Digital Rights was Rs 35 crore and Rs 8 crore for Indian sub-continent while Rs 43 crore was the starting bid for the Global Consolidated Rights.
Only three companies -- Star, Sony and Jio -- submitted the technical bids and it is a foregone conclusion that the likes of Facebook, Google and YuppTV may have entered into a consortium with the primary bidders.
