Sadar Celebrations Blend Tradition With Technology
The traditional Sadar Utsav celebrations brought together members of the Yadav community across Hyderabad, with organisers using social media to share information on cattle health and younger members reviving festivities discontinued decades ago.
Hyderabad: The traditional Sadar Utsav celebrations brought together members of the Yadav community across Hyderabad, with organisers using social media to share information on cattle health and young community members reviving festivities discontinued decades ago.
The festival, also known as Dunnapothula Panduga, celebrates the community's cattle-rearing heritage and its mythological association with Lord Krishna lifting Govardhan Hill.
At Risala Bazaar in Bolaram, nearly 100 bulls were brought for the celebrations.
Khairatabad witnessed grand processions accompanied by brass bands, with decorated bulls, banners and billboards displaying the names of organisers.
Several prominent community leaders attended the festivities.
The Sadar Utsav at Risala Bazaar is among the oldest in the city, with a history spanning nearly seven decades.
Yadav families from Hakeempet, Turkapally, Shamirpet, Lothkunta, Keesara, Bhudevi Nagar and surrounding areas participated in the celebrations.
Organisers said the surrounding areas had around 60 dairies, with participants bringing bulls from their own farms rather than sourcing them from outside.
Organisers Lamba Chandrakanth Yadav, Sharan Yadav, Kiran Yadav and Satyam Yadav said younger members had taken charge of the community association and introduced WhatsApp groups to improve communication.
"We have brought all the members together through social media.
WhatsApp groups help us share information about cattle rearing and emerging diseases.
Elders also share their experience in dealing with cattle diseases, and we organise periodic health camps," they said.
The organisers said the association also extended financial assistance to families following a death and supported members seeking higher education.
Meanwhile, the younger generation of the Yadav community revived Sadar Utsav at Gunfoundry after a gap of nearly two decades.
Decorated bulls were taken out in a procession to mark the occasion.
Ankit Yadav said the celebrations had been discontinued as urbanisation led to the disappearance of several dairies in the locality.
"Many large dairies were replaced by high-rise buildings.
The younger generation has now revived the Sadar Utsav in our area," he said.
