Rivaah by Tanishq Offers Wedding Collections
Apart from Telugus, the collection also covers Tamil, Marwadi, Gujarati, Marathi and Pan India/metro brides.
Hyderabad: Rivaah by Tanishq has launched Wedding Signatures, a bridal jewellery collection built around six Indian bridal communities, including a Telugu trousseau featuring classic gold, rubies, green stones, pearls and motifs inspired by Lakshmi, flowers and nature.
Tanishq said the line was created around how brides choose jewellery for separate wedding functions rather than relying on a single bridal set. Apart from Telugus, the collection also covers Tamil, Marwadi, Gujarati, Marathi and Pan India/metro brides.
The Telugu range uses layered necklaces, statement pieces and traditional bridal accents, alongside intricate gold work and gemstone detailing. Tanishq's Design Excellence Centre developed the collection using regional design references and craftsmanship.
The campaign, titled “One Wedding. Many Stories.”, includes bridal photographs by wedding photographer Joseph Radhik at Taj Jai Mahal Palace, Jaipur, and regional films by Shoojit Sircar. Actor Anupama Parameswaran is the face of Rivaah for the South market.
Pelki Tshering, chief marketing officer, Tanishq, said brides now curate “every choice right from the destination and celebrations to fashion, photography and jewellery” as part of the wedding they envision. Wedding Signatures, she said, offers jewellery wardrobes across six bridal looks, with pieces for different wedding occasions. The collection is available across Tanishq stores and online.
