Joyalukkas Primora, Designer Diamond Jewellery Collection, Showcases Hornbill's Loyalty
Primora is now available at Joyalukkas showrooms worldwide
Hyderabad: Joyalukkas said it had introduced Primora, a designer diamond jewellery collection inspired by the hornbill’s distinctive beautyand lifelong bond with its partner. Launched worldwide on Saturday, Primora translates the bird’s form, elegance and enduring devotion into a contemporary jewellery range, according a statement from Joyalukkas.
The collection features diamond necklaces, earrings, bangles, pendants and rings, combining intricate detailing with a refined, timeless aesthetic, the statement said.
Dr Joy Alukkas, chairman, Joyalukkas Group, said the hornbill was chosen as a symbol of loyalty and togetherness. “Through this collection, we wanted to celebrate the relationships that enrich our lives and create jewellery that carries meaning beyond its beauty,” he said.
The Hyderabad launch was held at Park Hyatt and attended by actress Malvika Sharma, Joyalukkas executive director Thomas Mathew, head, jewellery purchase. Suresh V.N., and head, marketing, Anish Varghese. Primora is now available at Joyalukkas showrooms worldwide: The company operates more than 190 showrooms across 12 countries, the statement said.
