The upward trend was evident in the days leading up to Dasara: Reports
HYDERABAD: Telangana recorded a single‑day liquor and beer sales of ₹303.40 crore on October 19, a day ahead of Dasara, as consumption surged during the festive season. Sales on October 19, 2026, were nearly nine times the ₹33.64 crore recorded on the corresponding day last year, registering growth of about 802 per cent.
Cumulative liquor sales from October 1 to 19 this year crossed ₹2,054 crore against ₹1,499.46 crore during the same period last year, marking a growth of 37 per cent. The sharp increase was driven by higher sales of both Indian Made Foreign Liquor (IMFL) and beer, with beer sales outpacing IMFL on October 19.
As many as 4.25 lakh cases of beer were sold on October 19, compared with 2.72 lakh cases of IMFL. IMFL sales surged from 30,000 cases on October 19, 2025, to 2.72 lakh cases this year, registering growth of about 807 per cent. Beer sales rose from 52,000 cases to 4.25 lakh cases during the same period, an increase of about 717 per cent.
The upward trend was evident in the days leading up to Dasara, celebrated on October 20. Liquor sales stood at ₹102.17 crore on October 14 and increased to ₹126.32 crore on October 16, ₹223.25 crore on October 17 and ₹303.40 crore on October 19. In comparison, sales were ₹41.14 crore on October 1, before rising to ₹144.10 crore on October 3 and ₹176 crore on October 5. Sales subsequently declined to ₹104 crore on October 6 and ₹84.27 crore on October 7 before picking up sharply ahead of the festival.
The cumulative volume of IMFL sold during October 1–19 stood at 18.38 lakh cases, against 14.16 lakh cases last year, registering growth of 29 per cent. Beer sales during the period reached 30.37 lakh cases, compared with 21.55 lakh cases last year, marking an increase of 41 per cent.
Telangana has 2,620 liquor outlets and 1,133 bars, with sales traditionally rising during the Dasara and Bathukamma festival season.
The state generally records monthly liquor sales worth around ₹150 crore. Telangana ranks third in liquor sales nationally after Karnataka and Tamil Nadu. However, in terms of liquor’s share in the state’s total tax revenues, Telangana continues to hold the top position.
Revenue from liquor sales rose from ₹37,488 crore in 2024‑25 to ₹40,209 crore in 2025‑26, highlighting the significant contribution of the liquor trade to the state exchequer.
