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Dabur Modernises Ayurveda with New Packaging, Awareness Drive

The company is also hosting “Ayurveda Samvad” in Hyderabad, bringing together Ayurvedic doctors, researchers, and experts for interactive discussions on the scientific basis and modern applications of Ayurveda.

Hyderabad: Dabur India Ltd has launched a major initiative to make Ayurveda more relevant and accessible to today’s health-conscious consumers. The programme focuses on contemporary packaging, knowledge sharing, and community outreach.

As part of the move, Dabur has refreshed the packaging of its entire range of Ayurvedic medicines and ethical products with bold designs, vibrant colours, and improved readability to strengthen shelf appeal and consumer connect.

The company is also hosting Ayurveda Samvad in Hyderabad, bringing together Ayurvedic doctors, researchers, and experts for interactive discussions on the scientific basis and modern applications of Ayurveda.

In addition, Dabur will expand its nationwide health camps, offering free check-ups, medicines, diagnostics, and treatment to underserved communities.

Dabur said the initiative reflects its commitment to blending Ayurveda’s rich heritage with modern science, reinforcing its vision of making holistic healthcare credible, accessible, and relevant for the new generation.


( Source : Deccan Chronicle )
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