Chennai: ATM Showroom Inaugurated by Sivakarthikeyan
The brand plans to expand to five stores across the state by the end of this year
CHENNAI: The first showroom of Akshaya Thanga Maligai (ATM), a Tamil jewellery brand from the house of Kalyan Jewellers, opened on North Usman Road, near Panagal Park, T. Nagar, Friday.
At the launch, Tamil film actor Sivakarthikeyan, the brand ambassador of ATM, said, “Akshaya Thanga Maligai speaks in a language we all understand and connect with - the language of my people, its traditions and every day Tamil life. This isn’t just a jewellery brand, it’s a promise of quality and fair value to every family that walks in. I’m proud to be part of something that puts our culture and our people first.”
Talking about the new brand, T.S. Kalyanaraman, managing director, Kalyan Jewellers India Ltd, said: “Akshaya Thanga Maligai has been built with a singular focus: To serve Tamil Nadu with a jewellery experience that feels truly local, while offering the assurance of quality and transparency that comes from decades of our retail expertise.”
ATM’s promise is fairness: certified purity, affordable pricing, and value addition capped between just 1%-10%.
The brand plans to expand to five stores across the state by the end of this year.
