TTD Introduces WhatsApp-based Feedback System To Streamline Devotee Input Mechanism

Under the new system, QR codes have been installed at multiple service points across Tirumala and Tirupati, including areas such as annaprasadam centres, accommodation facilities, queue complexes and laddu counters. When scanned, the QR code redirects users to an official WhatsApp chat interface managed by the TTD.

The feedback process involves a guided form, within WhatsApp, where users are first asked to enter their name. They are then required to select a specific service category - options include cleanliness, annaprasadam, kalyanakatta, laddu prasadam, luggage, rooms, queue lines and overall experience. The system then prompts the user to choose their preferred feedback medium – either text or video.

“Pilgrims can rate the service using a fixed scale of Good/Average/Could Be Better or Not Good. They are further allowed to provide additional remarks in up to 600 characters or upload a video of up to 50 MB. Upon submission, users receive an automated confirmation stating that their feedback has been recorded successfully”, a TTD official said.

According to the TTD, the feedback data will be reviewed regularly by designated service management teams. The information will be used to assess service performance, identify recurring issues and implement corrective measures wherever applicable. The system also serves to build a record of user-generated service data that can be referred to for future planning and internal audits.

“The deployment uses WhatsApp’s business interface to provide a widely accessible platform for pilgrims without requiring any new mobile application. It is intended to improve feedback accuracy, reduce manual collection errors and allow for quicker administrative response cycles”, the official added.