Radio remains evolving medium, goes global

R.V. Ramana Murthy, retired programme executive of Visakhapatnam AIR, said in conversation with Deccan Chronicle, "Eighty per cent of people today listen to the radio, as technology has changed attitudes. Even the smallest radio stations, such as Anantapur and Markapur, are now open to the global audience. In the past, they served just the local population.”

Reflecting on the evolution of radio stations, Ramana Murthy recalls the challenges of broadcasting live in the earlier days. "There was no editing and no recording. During drama shows, we had separate studios for artists, musicians and recording, all coordinating through visual signals from the producer. Today, technology allows for remote recording and sophisticated editing, making production more flexible and accessible,” the retired executive pointed out.

He dismissed the common sentiment that radio is dead, recalling All India Radio’s motto “Bahujan Hitaya Bahujan Sukhaya” – radio being for the happiness of many and welfare of the many.

Ramana Murthy said advancements in technology have revolutionised radio accessibility through the NewsOnAir app. Listeners can now connect to any radio station across India with just a smartphone and internet connection. There are community radios playing a vital role. For example, Radio Vishnu in West Godavari serves 35 villages that depend on agriculture and local crafts.

Ravi Eswarapu, CEO of an incubation hub, highlights how artificial intelligence can revolutionise radio broadcasting. "AI can automate playlist generation, assist with news writing, and even generate human-like voices for DJ roles.”

"Radio remains an essential part of my daily routine," says I. Venkata Rao, a retired bank manager. "I still keep my radio at home and start each day listening to the morning broadcasts of horoscopes, news bulletins and devotional songs."

Sunil Reddy, a car driver, said his favourite radio stations are programmed in his car. While driving, radio keeps me connected to the world without any distractions. “Unlike other media, radio delivers pure content without propaganda,” he remarked.

With the central government approving new FM radio stations, the landscape of radio in Andhra Pradesh is expanding significantly. The state is set to receive 68 new stations, adding to its existing network of AIR stations, including Vijayawada, Visakhapatnam and Tirupati.