Lokesh Signs MoU in Singapore With YouTube & Tezaract
With an eye on the future, the government has decided to embark on a strategic collaboration with YouTube and Tezaract USA Inc. This partnership aims to build the skills and boost growth in AP’s digital industry.
Vijayawada: In a major step to empower India's burgeoning creator economy, the Andhra Pradesh government has signed a landmark agreement with YouTube and Tezaract USA Inc. to establish a Creator Academy in the state.
The MoU signing took place on the third day of the state government delegation’s visit to Singapore. The pact was formalised in the presence of IT minister, Nara Lokesh, at the Shangri-La Hotel.
The initiative comes at a time when India and Andhra Pradesh are witnessing a massive boom in the digital and creator economy.
With an eye on the future, the government has decided to embark on a strategic collaboration with YouTube and Tezaract USA Inc. This partnership aims to build the skills and boost growth in AP’ digital industry.
The initiative underlines the launch of a dedicated Creator Academy by the state government of Andhra Pradesh, with Tezaract as the execution partner to set up and run the academy. It would serve as a Centre of Excellence for Creative Content Development, focused on building digital skills.
As per the MoU, Google would support the project with curriculum, technology and expertise.
Tezaract would handle infrastructure and daily operations. YouTube would provide industry knowledge, channel support and best practices training to help students grow their digital presence.
Lokesh stated at the signing ceremony, “I am delighted to collaborate with YouTube to empower India's creative economy.”
“I am confident that this partnership will unleash and harness the creative energies of Andhra Pradesh's youth and make us the leaders in the digital economy. This partnership will also enhance skill development to facilitate the growth of the digital ecosystem in India,” he said.
In response, vice president of APAC, YouTube, Gautam Anand, said, “YouTube has continued to serve as the thriving home of India's creative economy, empowering millions to share their stories and build sustainable careers. We're thrilled to partner with the state government in taking the lead to boost India’s creator economy.”
“This collaboration underscores our shared commitment to fostering skills and growth within Andhra Pradesh's dynamic creative industry, while inspiring a wave of creativity across the nation.”
The MoU was signed by Teja Dharma, president of Tezaract US Inc., Gautam Anand, vice president - APAC and Katamneni Bhaskar, secretary, IT, AP government.
