Late night OTT keeps Hyd awake: Survey

Hyderabad: Mattress maker Wakefit's survey shed light on sleep habits of Indians revealing trends affecting both sleep quality and daytime functioning.

Dubbed "The Great Indian Sleep Scorecard", the survey collected responses from over 10,000 people between March 2023 and February 2024. Among its key findings, it was found that a significant portion of respondents in Hyderabad reported feeling sleepy during work hours, with nearly half of them not feeling refreshed upon waking up.

Further, a staggering 91 per cent of respondents admitted to using their phones just before bedtime, a habit known to disrupt sleep patterns. Additionally, approximately 36 per cent of participants revealed going to bed after 11 pm, well past the recommended bedtime, contributing to feelings of grogginess upon waking.

The survey revealed a concerning trend of late-night activities, with 56 per cent of respondents admitting to staying up late binge-watching OTT content or engaging in "doom scrolling" on digital platforms. This prevalence of late-night screen time could be linked to the reported insomnia experienced by 33 per cent of respondents in Hyderabad.

Moreover, work-related stress was identified as a contributing factor to sleep disturbances, with 32 per cent of respondents reporting that their job requires them to stay up late. Additionally, 29 per cent admitted to staying awake at night worrying about their future.

In response to these findings, there is a growing recognition of the need for interventions to improve sleep quality and overall well-being. Approximately 41 per cent of respondents believe that avoiding digital devices before sleep could enhance sleep quality, while 59 per cent advocate for the establishment of a consistent sleep routine.

( Source : Deccan Chronicle )
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