Nation Politics 23 Apr 2016 Politicians ‘f ...

Politicians ‘flex’ muscle, kill nature

DECCAN CHRONICLE.
Published Apr 23, 2016, 8:51 am IST
Updated Apr 23, 2016, 8:51 am IST
There will be 5,000 to 6,000 flex waste in each district after the Assembly poll campaigning.
A load of flex boards gets ready for distribution in Thiruvananthapuram constituency. (Photo: DC)
 A load of flex boards gets ready for distribution in Thiruvananthapuram constituency. (Photo: DC)

Thiruvananthapuram: Politicians who campaign against flex boards use them  during elections as they are cheaper than the alternative materials. “Campaigners refuse to use the boards made of cloth and canvas owing to the high cost,” according to Mr Ravi Sanghamitra, secretary, All-Kerala Advertising Industries Association.

“Cloth and canvas boards are environment-friendly,” Mr Sanghamitra said. There are more than 1,800 units engaged in flex printing. For establishing even a small unit, machinery worth Rs 30 lakh is needed. Larger units have machinery worth Rs 1.50 crore, sources said. There will be 5,000 to 6,000 flex waste in each district after campaigning adding to around 70,000 flex waste throughout the state.  This would be  an environmental disaster.

 

Mr Sanghamitra said that they had invested much money in creating infrastructure for thei business.  “We will wait till people change their attitude towards cloth and canvas. Flex business is on the decline following increased environment awareness,” he  said. However, Mr Varnapriyan who designs  boards for various events said that people go for flex boards for their  durability. Cloth boards get damaged in rain wasting the investment,” Mr Varnapriyan said.

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