Telangaa Polls: Parties use all means at disposal to grab votes' attention

Hyderabad: Political parties are dipping their toes into popular culture and advertising strategies to grab the attention of voters for the November 30 state Assembly elections.

Candidates of the Congress are going for large flexis and advertisements to display their schemes, especially the Gruha Jyothi sop for women, while carrying out their elections campaigns.

The best instance of its campaign in the Amberpet constituency, where Congress workers were holding large placards with ‘Gruha Jyothi’ printed on them during candidate Rohin Reddy’s door-to-door campaign to seek votes.

The BRS seems to be driven by a fear of voters mistaking other similar party symbols on the EVMs for theirs. To clear the confusion, BRS candidates are carrying along dummy EVMs during their campaigns to inform voters about the serial number of the party in balloting units.

LB Nagar MLA-cum-candidate D. Sudheer Reddy and Khairatabad MLA-cum-candidate Danam Nagender were spotted carrying along dummy EVMs during their election campaigns.

The BJP is looking to play to its strengths by highlighting its national leaders and popular actor Pawan Kalyan, whose party Jana Sena has tied up with the saffron party for the polls. Uppal BJP MLA candidate N.V.S.S. Prabhakar is also displaying the actor’s picture to seek votes.

Besides these, all political parties have hired autorickshaws, decked them up with flexies and listed out achievements and promises.

At public places, to garner large crowds for roadshows, parties are tying balloons representing their party colours.

Many candidates are also targeting morning walkers in city parks by distributing pamphlets and seeking their votes. This is fairly commonplace at Malkam Cheruvu in LIG Chitrapuri Colony and Mayurinagar Park in Miyapur, both of which are under Serilingampally.

( Source : Deccan Chronicle. )
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