Modi emerged at the top of the ranking based on the traction generated by social media content.
New Delhi: Prime Minister Narendra Modi ranked at the top of the Central government’s internal assessment of the social media performance of Union ministers, the results of which were presented at the Cabinet meeting chaired by him on Wednesday, according to sources.
The assessment covered the social media activity of ministers between May 1 and August 15 and examined their performance across Instagram, X and Facebook. Modi emerged at the top of the ranking based on the traction generated by social media content.
The exercise was not based merely on the number of followers ministers had. Their digital outreach, engagement and the reach of their posts were among the factors considered in evaluating their performance.
During the Cabinet meeting, ministers were briefed on their respective social media performance and the reach generated by their posts. The review comes amid the government's increased emphasis on improving its digital communication, particularly with younger audiences.
The social media assessment is part of a broader push by the government to strengthen its engagement with Gen Z. Modi had earlier urged his ministerial colleagues to increase their presence on Instagram and use formats such as reels to connect more effectively with youngsters.
