Hyderabad: Vijay Marur, a versatile artiste whose talents straddled advertising, media, theatre, book readings, food, and culture, passed away after a massive heart attack on Thursday. He was with his wife and daughter at home. They rushed him to the hospital where doctors declared him dead.
Mourned by friends, fans and mentees, Marur, whose dynamism touched lives of people for decades, will be cremated at Swarg Vatika, Gun Rock Road, at noon on Friday.
Marur had celebrated his birthday on November 19 and was very emotional about his friends remembering him.
He was a well-known name in the ad and branding fraternity in the city. Hemant Apte, movie director of Telugu and Marathi films, said, “I knew him since 1993 when we were students in Central University. He took a workshop for us in advertising. We did documentaries and approached Mr Marur for his voice. He was highly professional and always encouraged us in our initial days. He was a fantastic person.” Marur has also been a part of the Hyderabad Literary Festival. He was CEO of DC Interactive.
“Vijay uncle led an extremely full and inspiring life. He has touched so many people. Be it a friend, guide or mentor, he lived each role he played to the fullest in life. He was one of the finest theatre personalities the city has seen,” said Supriya Lahoti, co-founder of Art Café. “I can still feel the grip of his warm handshake, charming smile and great sense of humour. It feels as if there has been a mistake and Vijay exited the stage a little too early,” said Amita Talwar who runs Art for Causes.
