Nation Other News 24 Dec 2017 Kerala Blog Express ...

Kerala Blog Express to begin journey in March

DECCAN CHRONICLE.
Published Dec 24, 2017, 2:02 am IST
Updated Dec 24, 2017, 7:47 am IST
Willing bloggers have started promoting profiles in order to get maximum votes by January.
Kerala Blog Express logo
 Kerala Blog Express logo

THIRUVANANTHAPURAM: The fifth edition of Kerala Blog Express, a unique initiative that hosts top travel bloggers, will start chugging from March 2018. The registration process for the fifth edition has commenced and willing bloggers have started promoting their profiles on social media in order to get maximum votes by their followers by January. The submission forms uploaded by the bloggers from around the world would be reviewed by a panel. Post approval, the bloggers’ profiles would be up for voting. As soon as the bloggers get approval, they could share their Kerala Blog Express profiles among friends and followers to seek votes in their favour. Names of final participants of ‘Kerala Blog Express 5’ would be announced after an evaluation by a panel of judges.

“Given the success of the previous edition of Kerala Blog Express, we are expecting a surge in entries this year,” said Mr P. Bala Kiran, tourism director. “The Department has made this initiative unique by combining various aspects such as campaign on social media, familiarization trip, bloggers’ meet and road trip in a major way,” he added.

 

Minister for Tourism and Cooperation Kadakampally Surendran said the travel bloggers would also get the chance of documenting their journey, while promoting the State Tourism during the 15-day journey. Tourism secretary Rani George hoped the trend of the previous editions where 100 brand ambassadors have blogged about the picturesque destinations of the state would continue this time also. The fourth edition that had commenced from Kochi, and had concluded in Kovalam, had 29 bloggers from 23 countries being picked by a voting system that garnered 38,000 votes online.

 

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Location: India, Kerala




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