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Media planning goes haywire

The PMO is understood to be miffed at the faux pas and has asked the ministers to be more careful in future.

New Delhi: Government’s media planning went haywire as three of its top ministers ended up addressing the media at the same time on Thursday. The PMO is understood to be miffed at the faux pas and has asked the ministers to be more careful in future regarding such important events.

Interestingly, all the three events were scheduled for 3 p.m. and were aimed at highlighting the Narendra Modi government’s achievements half way down its tenure and also rebutting the opposition charges on failure of demonetisation.

The three media events were scheduled to be addressed by finance minister Arun Jaitley at North Block, by law and justice minister Ravi Shankar Prasad at Ashok Road headquarters of BJP and information and broadcasting minister M Venkaiah Naidu at National Media Centre.

Sources in the government stated that with the three media events taking place simultaneously the government was unable to ensure optimum utilisation of these pressers.

It is understood that the PMO was miffed at the “mismanagement” of these events considering that these were meant for highlighting the achievements of the Modi government over the past two and a half years. It is learnt that most of the channels did not broadcast these events live.

( Source : Deccan Chronicle. )
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