Thiruvananthapuram: The BJP state leadership is gearing up for a grassroots-level mass contact programme to propagate various central government schemes and seek donations to meet its target of collecting Rs 100 crore from the state. More than 8,000 party leaders and workers will work with booth committees for 15 days from July 27, coinciding with the birth centenary celebrations of Jan Sangh ideologue Deendayal Upadyaya. BJP state president Kummanam Rajasekharan will camp at five booths in Wayanad, Idukki, Ernakulam, Kottayam and Thiruvananthapuram districts.
The state leadership is taking a cue from the national leadership which is launching a similar nation-wide programme in September in which leaders including its president Amit Shah will be visiting homes with party pamphlets. “Mr Shah has asked us to seek funds from the grass root level workers as well as with the rich and the famous to enable the party to achieve financial stability,” Mr Rajasekharan told DC. “He keeps asking me to hold mass contact programmes by taking the various schemes of the BJP government to the common man as many people, especially the minorities, are in the dark about the various developmental schemes brought forth by the central government.” The programme will also seek to spread the objectives of the Ekatma Manav Darshan propagated by Deendayal Upadyaya, he said.
