Hyderabad: In the countdown to the Global Entrepreneurship Summit (GES) 2017, film actors tried to make their presence felt at pre-Summit events. Rana Daggubati and R. Madhavan participated in the Road to GES event held at Hitex in Hyderabad on Monday.
The event was co-hosted by NITI Aayog, T-Hub and INK. Rana Daggubati spoke about his experience in virtual reality and 3D filmmaking at the event. “I grew up in the movie environment and in the business of storytelling. I studied photography and worked on visual effects for about 85 films. Then I became an actor,” he said.
He said that before becoming an actor, he worked behind the scenes on Kamal Haasan’s movie Dasavathaaram.
“I started off very strangely. I was asked ‘Will you shoot on a 3D camera with visual effects?” he said.
Rana said that he was an ardent follower of the advancements in virtual reality and added, “It won’t be long before we have a virtual reality movie.”
He said that the principles of artificial intelligence had been emulated and used to multiply the crowd of Mahishmati in Bahubali.
Indian actor, writer and film producer R. Madhavan also spoke at the event and said, “There is absolutely no formula that will work again and again when it comes to art, technology and stories. Technology depends on art and art depends on technology. Everybody has data, their interpretations keep changing. With just one flute a foreigner composed the Titanic tune. You have the air and the flute, as entrepreneurs, you just need to find the right tune. Stop being followers of the west. Redefine your horizons.”
He said that it was important for him to think about how he would entertain a technology-oriented audience that was hooked to smartphones. “Aspiration is the key that will determine the market. What can I do that to ensure that people don’t watch my movie on their smartphones, but go to theatres – is what defines me as an actor,” he said.
Musician Usha Uthup also participated in the event on Sunday and said that it was the second time that she was attending INK Talks. “With the latest technology I am able to define my chords and tunes better,” she said.
