Thiruvananthapuram: Kerala Tourism Facebook page has emerged as the most followed tourism page in South Asia with 3.48 million followers. The number of ‘likes’ on Kerala Tourism Facebook page has tripled over the past two years overtaking its counterparts – Touri-sm Malaysia, Singapore and Thailand – , according to a release issued by Ke-rala Tourism on Wedne-sday. Internationally only three countries—Australia with 8.3 million, Go USA with 6.7 million Visit Dubai with 6.7 likes—are ahead of Kerala.
“It gives me immense pleasure and a feeling of pride to note that Kerala Tourism’s social media page has now become the second most followed in the whole of Asia after 'Visit Dubai',” said Tourism Minister Kadakampally Surendran.
He said that ‘Kerala Tales Video Campaign’, a series of 50 plus videos based on authentic stories from the state, garnered over 60 million views online.
Last year, Kerala Tourism had overtaken Jammu & Kashmir and Gujarat Tourism’s Facebook page and secured the first spot in the ranking based on total engagement with tourists that included reactions, shares, and comments on the page.
It was in August 2014 that it had crossed the one million mark.
