CHENNAI: Digital platform can assist in scaling up business and enhance visibility to digital consumers at the key moments of their purchase decision. There is a paradigm shift in the behaviour of new age travellers and how they increasingly prefer online over other traditional mediums to plan and book their travel.
In a first, Google Premier Partner joined hands with TTF Chennai to educate the travel trade on how digital can assist in scaling up business and enhance visibility to digital consumers at the key moments of their purchase decision. “Digital is the best way to scale and market the campaigns,” said Rob Peck, Director of Client Services at O3M Directional Marketing (Google Premier Partner) at a workshop here. He reiterated that understanding the requirements of the online customers is critical to the growth of one’s travel business.
The TTF 2018, India’s biggest travel show network, concluded its first leg in Chennai, recently. Close to 150 exhibitors from 8 countries and 21 Indian states and union territories showcased their destinations and varied tourism products in beautifully appointed stalls and pavilions.
The three-day travel show also attracted excellent response with more than 1,500 trade visitors, and over 6,000 walk-in visitors conducting business under one roof.
The event was inaugurated by Shreevats Sanjay, Regional Director (South), India Tourism Chennai Office, along with Ashok Kumar Singh, Director Tourism, Government of Bihar.
Speaking at the inaugural Sanjay said, “Fairfest Media made the right decision to prefer the travel hub of Chennai as the city to start off with the TTF 2018 series. Diverse travel trade suppliers from across India, as well as foreign countries, ensured their presence at the recent edition.
The trust and support of exhibitors goes on to reiterate that TTF is the most effective and countrywide platform for marketing and promotion of travel products and services.”
