Kochi: The Kerala Tourism has invited bids for franchisee acquisitions of the inaugural Champions Boat League (CBL), a nine-team boating race event. Thursday (July 25) is the last date for bidding. Interested parties can share their Express-ion of Interest on email@example.com. Franchisee team ownerships will be finalised and announced at a ceremony at Grand Hyatt in Kochi on July 29.
Franchisees are to benefit through sponsorships and TV and digital rights. All the benefits from the sponsorship, venue, ticket collection, TV and digital rights and merchandising will be shared with them.
“The expected participation of national corporates and celebrities in the CBL’s bidding process will give a huge impetus to Kerala’s famous but largely scattered snake boat races,” tourism minister Kadakampally Sure-ndran said on Wednesday.
Significantly, it can be the tipping point in glamourising monsoon tourism in the state during the lean months from June to late October thus making the state a 365-day destination, he added.
The nine teams which bids have to be made are Pallathuruthi Boat Club; Police Boat Club; United Boat Club, Kuttamangalam, Kainakary; NCDC/ Kumarakam; Village Boat Club, Edathua; KBC/ SFBC, Kumarakam; Vem-banad Boat Club, Kumarakam; Town Boat Club, Kumarakam; and Broth-ers Boat Club, Edathua.