Jaitley-led panel to deliberate outreach on 'Swacch Bharat', 'Ganga Rejuvenation'

New Delhi: In a bid to bolster the communication outreach of its two key flagship programmes 'Swacch Bharat' and 'Ganga Rejuvenation', the government has formed a High Powered Committee headed by Union Minister Arun Jaitley which will hold its first meeting on Wednesday.

Apart from Jaitley, who holds Finance and Information and Broadcasting portfolios, Urban Development Minister M Venkaiah Naidu, Drinking Water and Sanitation Minister Birender Singh, Water Resources Minister Uma Bharati, Women and Child Development minister Maneka Gandhi, HRD minister Smriti Irani and Minister of State for I&B Rajyavardhan Rathore are members of the committee.

"The committee will look at the progress made under the schemes and work to coordinate and monitor intensive Multimedia Campaigns for dissemination, outreach and advocacy," a senior official told PTI.

The panel has been formed in line with the recommendations of a Group of Secretaries on 'Swacch Bharat' Mission and 'Ganga Rejuvenation'. "A key aspect related to these schemes is awareness so that people have a sense of ownership towards these key schemes. The panel would try to outline a communication outreach with regard to strategy, design, content creation and implementation of these key initiatives," the official said.

Apart from Jaitley and other ministers, senior officials of the concerned ministries and top officials of Doordarshan, All India Radio, Department of Audio Visual Publicity (DAVP) etc will also be present in the meeting. Among the terms of references of the group are planning for integrated media campaign and allocation of integrated Multi-Media campaigns.

The panel, which will meet at least once every month, will also come up with communication innovations on the two schemes.