Ride hailing app Yarry launches in Hyd

Will work on a fixed fee model and not on commission says Hari Prasadh

Hyderabad: In direct competition with the taxi and auto-hailing apps, Bengaluru-headquartered Yarry launched its services in Hyderabad. Hari Prasadh, chief executive officer and co-founder, said the app will not charge any commission from the drivers. Also, it will be relatively cheaper for the app users to book an auto or a taxi.

The drivers will have to pay a fixed Rs 25 per day. However, they need not pay anything to the platform if they get less than five rides per day.

Explaining how a ride-hailing app works without taking a cut from the drivers’ earnings, Prasadh said the current apps charge about 30 per cent of the drivers. However, they give back a part of it as an incentive to the same drivers. Then they use the percentage of the commissions for brand-building and marketing activities.

"We will achieve a breakeven when 2,00,000 rides happen per day on our platform. All those rides cannot come from just Hyderabad but from multiple cities.

Built on Open Network for Digital Commerce (ONDC) protocols, the platform provides auto and taxi drivers complete control of their business, he said. It has successfully onboarded over 20,000 auto and taxi drivers in Hyderabad and is collaborating with various driver associations across cities, It has set a target to have more than 1,00,000 drivers on its platform and serve over 20 lakh customers in the next six months across India.

Yaary plans to provide drivers with flexible work schedules, driver and family insurance, and legal consulting support. For customers, it promises a reliable, multi-modal mobility service at affordable prices. Auto or taxi drivers can download the Yaary Partner app from the Play Store. Customers can download Yaary Ride on both Android and iOS devices.

“Launch of Yaary is a step in the expansion of the ONDC network to Hyderabad and we welcome a new network participant to join in driving mobility growth across the nation,” said Koshy T, managing director and chief executive officer, of ONDC.

The launch event was attended by many auto union representatives. “There have been instances where our drivers were attacked or hurt. Some even committed suicide due to financial issues. We want all platforms to make driver safety and financial stability a priority. They should have social security with appropriate insurance. The fares have not been revised for long,” said Siddhartha Goud, TS and AP Drivers Association president.

( Source : Deccan Chronicle. )
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