Chennai: Apollo Hospitals Group launched on Tuesday the Apollo ProHealth Program, terming it the most powerful, proactive Health Management Program, which will be a first of its kind powered by pHRA (personalised Health Risk Assessment) and enabled by Artificial Intelligence.
The programme will empower individuals and businesses with actionable health analytics, to know and eradicate health risks, and, lead healthier and happier lives. The program, introduced in Chennai and Hyderabad, brings technology and human elements together by providing a personal Health Mentor to guide each individual to stay focussed on health track and gain better health and happiness.
Dr. Prathap C Reddy, Chairman, Apollo Hospitals Group, said, "We all are focussed on cure not care. I want people to focus on the CARE in HealthCare. Treating diseases is not the only way to health. If we Care for our health we will not need to cure anything ever. World is facing tsunami of NCDs (Non-communicable diseases), that is threatening even our young generations. Apollo ProHealth is an innovative giant step towards changing the way we treat our health. A true healer heals before there is need to heal."
Ms. Preetha Reddy, Vice Chairperson, Apollo Hospitals Group said, "Non-communicable diseases pose the greatest healthcare challenge. The WHO has emphasised that chronic lifestyle ailments are best managed via preventive measures. Preventive healthcare in the form of personalised and health management programs can play a vital role in detecting diseases in their early stages. Apollo ProHealth is designed on the three principles of Predict, Prevent and Overcome to ensure tangible, measurable changes in the lives of people."
"The use of AI to assess risk is backed by learning gained from over 20 million health checks and the program will transform the concept of preventive healthcare in the country. With the AI enabled personalised Health Risk Assessment (pHRA), Health Mentor and appropriate clinical and life style interventions every individual is guided at every step on to the pathway towards healthy living," she added.
