Mumbai: In process to cater the majority and new generation, including first time voters, the two major political parties --- Congress and Bharatiya Janata Party--- campaigned not only in traditional manner but also in the latest way.
Both the parties battled on social media as it plays an important role to widen their outreach. Their social media strategies included caricatures of the politicians, memes, video songs and various posts to create awareness about their agenda and goals for the 2019 Lok Sabha elections.
Video Songs or Anthem
The Congress party released 'Ab hoga NYAY' catchy campaign theme song has become a big hit across India.
ठान लिया है सारे हिंदुस्तान ने,— Congress (@INCIndia) April 7, 2019
आयी है सुनहरी घड़ी "न्याय की।
हर धोखे, जुमले का होगा हिसाब,
घड़ियां खत्म हुई अब "अन्याय" की।।
कांग्रेस बनेगी हर जन की आवाज,
दूर करेगी पीड़ा हर "असहाय" की।।#AbHogaNYAY pic.twitter.com/xGXs8GV7Fp
#AbHogaNYAY is not just a slogan, it’s the Congress party’s commitment to the people of India. Our catchy campaign theme song has become a big hit across India. Here’s a new video built around our NYAY theme. pic.twitter.com/a38EiyvJsO— Rahul Gandhi (@RahulGandhi) April 16, 2019
Congress president Rahul Gandhi is contesting from Kerala's Wayanad and to woo the voters, the party released a special campaign in their language.
Our promise to the country is to create a united nation, where North, South, East & West stand as one. This is our pledge to India, this is our pledge to Kerala. #JanaNayakanRahulGandhi pic.twitter.com/ICtyeyByuZ— Congress (@INCIndia) April 17, 2019
The Bharatiya Janata Party released their "Main bhi chowkidaar hoon" theme song.
Catching up on the trending GOT series, the party compared the main villians to BJP cadres.
Hitting back at Prime Minister Narendra Modi, Congress attacked on various agendas including Rafale, national security etc.
To counter Congress's dig via caricatures, Bharatiya Janata Party tried their level best and attacked the "mahamilavat" government 'in-formation'.
महामिलावटी जाएंगे बाउंड्री पार— BJP (@BJP4India) May 12, 2019
फिर एक बार मोदी सरकार। pic.twitter.com/37V1ZL8rZI
Apart from social media attacks on each other, the two parties have left no stone unturned to win the next round of general elections!...