Ola ties up with Karnataka Tourism Department to launch tourism campaign

Bengaluru: Ola and the Karnataka State Tourism Development Corporation kicked off a campaign to promote responsible tourism, titled #GhoomoResponsibly, on Saturday. Tourism and IT-BT Minister Priyank M. Kharge flagged off the initiative to promote and raise awareness about responsible tourism.

“The Karnataka Tourism Development Corporation has started new packaged and curated tours for tourists, picking them up from their doorsteps and taking them to various destinations in cars/SUVs, in collaboration with Ola,” Mr Kharge said.

To promote offbeat travel, Shenaz Treasury, actress and travel vlogger, embarked on a road trip that spans across seven states, 14 days, and 21 lesser-known locations across the country with Ola Outstation, a service for inter-city travel.

“In line with the United Nation's theme for this year's World Tourism Day, Ola aims to raise awareness about being a responsible tourist, respecting local culture and promoting environmentally-conscious tourism in Karnataka. Shenaz will explore architecture, ancient ruins and temples in locations such as Hampi, Aihole, Badami and Pattadakal, before heading to Andhra Pradesh,” Ola press statement read.