Hyderabad: For every campaign, be it a fitness challenge or making a dig at the opposition, the BJP categorically ensures celebrity endorsements. Almost three months after the fitness challenge, Salman Khan recently posted his video of fitness.
While the BJP has been repeatedly posting challenges, celebrities are busy picking up challenges that make sense and this has brought about a healthier change in the society.
As part of ‘Sampark for Samarthan’ (Contact for Support) programme by BJP, leaders met several celebrities including Salman Khan, Salim Khan, Madhuri Dixit, Kapil Dev, Mahendra Singh Dhoni and P V Sindhu amongst others. Through this program the BJP leaders explain the achievements of the government.
The leaders were also seen handing over a 35-page book listing the achievements of the government.
Digital marketing experts note that celebrity endorsements strengthen your existing belief system but it ultimately boils down to the credibility. A social media expert on condition of anonymity said, “Known faces bring connect to such challenges. To make it a nationwide challenge it is important for celebrity endorsement. These endorsements will come up again during election season, which will add value to the party as the fan base of celebrities really give the party a boost.”
However a voter cannot be completely swayed by pictures, point experts. Mr Akhil Karthik, a digital market expert said, “Pictures of celebrities with politicians surface at various occasions. Some might be misused during elections especially to sway young voters. However, the credibility of the party matter des-pite numerous celebrity endorsements.”...