Chennai: Following widespread support for jallikattu, a group of youngsters in Chennai are all set to campaign for farmers and has come out with a short film on agrarian crisis. Posters supporting farming and a 20 minute short film are ready for screening on Saturday and there are also plans to screen the movie for students and youngsters, said film producer H.A. Raheem Khan.
An online social media campaign titled Oru Naal coinciding with the movie is ready. Teasers promoting the movie, voices from film producers, celebrities and youngsters supporting farming will also be updated on YouTube and other websites. “There is nothing like an appealing movie or a trending song. Even in case of jallikattu, the songs promoted by the singers added to the jallikattu protests and we want the momentum promoting farming and farm animals not to die, hence the movie and the campaign,” said Raheem.
Commenting about the documentary, director J.M. Raja said the movie has valid data for youngsters such as the number of deaths due to farming crisis in TN. Movie also speaks about farmlands that are dry or trapped in between urban areas. The movie also highlights about how farmers have lost their agricultural land to the real estate sector over the years and also promotes farming as a lucrative career for the graduates. Vivasayam num adayalam Thozhil iIlay (Farming is our identity and not business) is our campaign theme, said Raja.
“The objective of our campaign is to appeal to youngsters to consider farming as a profession and also check out that the food we eat is kept away from pesticides and other toxic substance,” one of the filmmakers said.