Bengaluru: In order to boost confidence and support the cancer survivors, The Cherian Foundation launched its flagship 'Gift hair gift confidence' at Mount Carmel College on Wednesday.
This campaign aimed to help women who have been diagnosed with cancer to step forward and avail treatment.
"Gift hair gift confidence was instituted on world cancer survivor day, June 5 .The campaign aims at collecting hair donations directly from donors or through hair donation drives to make natural human hair wigs for distribution to the marginalised cancer patients," said Sara Benjamin Cherian trustee, The Cherian Foundation.
The foundation in association with Ladies Circle India will kick start a pan India hair donation drive to be followed by a mega wig donation drive at Kidwai Memorial Hospital and subsequently Adyar Cancer Institute in Chennai.
Sara also said the foundation has initiated cancer awareness camps, built a play-park for children affected with cancer and mobilised funds to provide wigs to cancer survivors.
"In addition, we will are also launching a new programme where the wigs can be returned by patients that are sanitised, refurbished and made available for deserving cancer patients."
Namrata Shenoy National President, Ladies Circle India, said, "We are proud to associate ourselves with The gift hair gift confidence campaign to bring confident smiles on women with a prayer and hope for these strong women."
Earlier, 450 wigs were donated to needy cancer patients over a 4-year period through 'The Cherian foundation wig donation drive'.
This partnership ensures that world class wigs are provided to deserving patients and this initiative will continue to support Kidwai and Adyar cancer institutes.
