Amul takes dig at Pahlaj Nihalani, calls him 'Ladta Pahlaj'
Mumbai: The "Udta Punjab" censorship row has earned CBFC chief Pahlaj Nihalani the monikar of "Ladta Pahlaj" in the latest ad of Amul Co-operative Ltd, which is known for its funny takes on topical issues.
Read: Delete ‘Punjab, MP, Parliament, cuss words’: Censor Board for Udta Punjab
The recent commercial from the Indian dairy brand features caricatures based on the film's characters -- rockstar Tommy Singh (Shahid Kapoor), doctor (Kareena Kapoor Khan), cop (Diljit Dosanjh) and hockey enthusiast (Alia Bhatt) as Amul girl with a pair of scissors moving towards them.
The scissors symbolise the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.
Read: 'Mischievous' AAP attempting to boost its chances through 'Udta Punjab': Swamy
"#Amul Topical: Film on drug menace runs into controversy," Amul's twitter page reads. "Udta Punjab", co-produced by Phantom Films and Balaji Motion Pictures, is scheduled to hit theatres on June 17.