Chennai: A look alike of superstar Rajinikanth reenacts scenes from a trailer of his upcoming film ‘Petta’ in a short video. In the video superstar’s fan performs lip sinking of the audio at ease. The film by ace director Karthik Subbaraj would hit the silver screens across the world on Thursday. Soon after releasing the trailer, the video gone viral and his fans started copying the scenes and reenacting the scenes in various forms.
In another short video, comedy actor Vadivel’s fan re-enacts the actor’s popular comedy scene in a film. The members in the short video community apps create the videos set to music, often lip-syncing along, dancing or acting out short skits. They make funny videos and often dance or acting like famous film stars.
The teens make such videos and display them in number of video community apps. Most of them copy scenes from popular and infamous films. Scenes from comedians Vadivel, Goundamani and takes the centre stage in the social media apps.
Tik tok, Sharechat, Snapchat, Smule, Like, Vidstatus app. Hello, Dubshoot, Vigo video, Azar, Clip, Roposo, Vmate, togetU, welike and Vmate fun are famous video community apps among the youth. The Pixalive app was developed by a techie Rajasekar, a native of Krishnagiri. They spend long hours in these apps.
Tik Tok is immensely popular among teens in the State. Everyone in the family including daughter, son, father, mother, elders and children act in these videos. Beautiful girls has huge fan following and they publish hundreds of short videos in the apps.
They copy scenes acted by former Chief Minister late MG Ramachandran, versatile actor Sivaji Ganesan, Nambiar, Chandrababu, MR Radha, Nagesh, Kamal Hassan, Mammoty, Goundamani, Senthil, Rajkiran, Vivek, Arjun, Vikram, Vijay, Ajith, Surya, Vijay Sethupathy, and Dhanush. They also copy all kinds of weird videos including television and fm commercials, announcement railway stations and bus stand, cricket commentary and rocket launch. Look alike of Viduthalai Chiruthaigal Katchi leader Thol Thirumavalavan, Kamal Hassan, Vijay Sethupathy, Shivaji Ganesan and yesteryear actor Mohan also post their videos and became popular among the members. Many famous personalities also have their account in the apps.
“These apps give tough fight to famous Facebook and other popular social media websites”, said Janathipati, a member in Likeapp.
Speaking to Deccan Chronicle, a member in tik tok, I. Anusuya, a journalist college student, said, “initially I used the tik tok app for fun. During boredom, I made several videos and posted them in the app. Gradually, I became addicted to the app”. Now I am being followed by lots of members.
Similarly, another member in tik tok, K Arun, a dancer, said “I exhibit my dancing skills in the videos and became popular. I wish to join acting in Kollywood. I hope these videos would reach the right person in the Kollywood and help me in achieving my dream”.
The teens also make their own videos and in some they pass messages. Many videos contain abusive messages including statements against leaders and community leaders. A large number of number of minor schoolgirls and women were taken for a ride by the users and their videos posted in these apps were misused by the users.
A few weeks after a 14-year-old school girl from Salem district dubbed for a romantic folk song and posted it in an app, she was shocked to find the same video on a website with changes. It was uploaded in a porn website a few months ago. She had impersonated herself like a heroine, who acted in a song in a film.
Expressing serious concern over the tik tok app, PMK founder leader Dr S. Ramadoss recently demanded that the mobile application be banned and stated that it was causing cultural degradation in society and the app being used without any regulation. He said it is sad to see youngsters so engrossed in the application and tik tok’s users were uploading suggestive sexual dance choreography. Several countries, including Indonesia, the United States and France, had raised concerns about the impact the application was having on teenagers’ minds.
A study conducted by ‘The Lancet’, world’s leading independent general medical journal, says that long-term use of social media would lead to depressive symptoms. They users would be subjected to online harassment, poor sleep and low self-esteem.
