Vijayawada: The Sangh Pariwar is expanding its horizons in Andhra Pradesh. Since it has found that RSS full timers or workers on the field have to upgrade their marketing skills as to what kind of service activities they are doing for the wellbeing of society, the top brass has decided to sensitise the cadres towards that direction. RSS Akhil Bharat Prachar Pramukh Dr Manmohan Vaidya, who is in the capital city, has come up with novel methods to create awareness among their cadres, in the state of AP. “Now, we are also coming out of conventional mode. Gradually we will penetrate into the masses, by operating our media relations wing effectively,” a RSS leader said.
The Sangh Pariwar leaders, who have been trying to find out the operational lacunae in spreading the message of their service activities, finally arrived at a conclusion that they should have a similar mechanism like that of the Left wing frontal organisations, as to know about their marketing activities in the media. While reiterating their stand on Ram Mandir, and Common Civil Code, the RSS also wants to clarify that whichever party supports their philosophy, it would extend its support to those parties. In the internal and informal meetings also, the RSS’s Akhil Bharat Prachar Pramukh Dr Manmohan Vaidya has been trying to convey the same message, with a subtle message that RSS is independent of BJP.
Regarding the presence of RSS Sakhas in Andhra Pradesh, Dr Manmohan Vaidya has expressed satisfaction over the increase in Sakhas to 1,100 from 700 in the state of AP.
After noticing the poor publicity for the RSS activities in media, Dr Manmohan Vaidya has reportedly directed the RSS administration in the state to conduct sensitisation programme to the RSS activists and field level workers in a phased manner. “Now, our leaders have understood as to how the Left wing has been penetrating its ideology through media and almost a similar kind of publicity programmes will be initiated to attract media attention, another RSS senior said.
