Chennai: Turkish Tourism, which has been participating in few important trade exhibitions since the last couple of years, has planned to rev up its tourism campaign in India targeting mainly the wedding and MICE segments. Turkey will come to woo Chennai and other important metros starting this month.
Turkey is home to the iconic Hagia Sophia, with its soaring dome and Christian mosaics, the massive 17th century Blue Mosque and the circa-1460 Topkap? Palace, former home of sultans are other attractions. Turkish Tourism hopes to have its share of the tourism pie as Indians from Chennai and other cities have been evincing interest in exploring new overseas destinations abroad, while also showing a tendency to loosen their purse strings while holidaying abroad.
Around 15 big Indian weddings have been confirmed in 2018. “Our focus is to showcase Turkey beyond Istanbul. The messaging would be to look beyond Istanbul,” Mr. H. Deniz Ersoz, Culture & Tourism Counsellor, Embassy of Republic of Turkey in India, said.
About 90 percent of the hotels on the Mediterranean coast work on all-inclusive packages. This is yet not known in the Indian market. Therefore, efforts would be to make this messaging spread across all trade hubs in India.
This month will see Turkish Tourism commence joint promotional campaigns with leading tour companies in the country, to tap the weddings market, corporates and MICE. The campaign will cover Mumbai, Delhi, Bengaluru, Hyderabad, Chennai, Kolkata and few tier-II cities.
Foreign tourist arrivals in the first six months of 2018 increased by 30 percent compared to the same period of the previous year, reaching around 16 million, as per official statistics. Tourism revenue in the first six months of this year rose from US$ 8.7 billion to US$ 11.4 billion.
India inbound to Turkey grew 100 percent between January and June this year, compared to the corresponding period last year. Turkey has targeted two lakh Indian visitors this year. The maximum number of Indian visitors to Turkey was in 2015 and it stood at 1.32 lakhs. Mr. Ersoz had meetings with Union Tourism Ministry officials in India, on reviving the mechanism to explore scope of mutual cooperation in tourism. Turkey is also exploring a JWG meeting in Istanbul in October- November this year.
