Guwahati: A day after Manohari Gold Tea scripted a history by selling at Rs 50,000 a kilogram in Guwahati Tea Auction, the Maijan Orthodox Golden Tea tips of oldest Assam Company India Limited has crated a new record by fetching the highest price of Rs 70,501 per kilogram.
In a statement, the Assam Company India Limited stated that the oldest tea company in the world, incorporated by the Royal charter of the British Empire, in the year 1839, has the legacy and heritage which is unparalleled in the history of tea in the world.
“Under the dynamic leadership of chairman, Dr B.R. Shetty, the company has made a paradigm shift in quality and is striving to achieve excellence and leadership in the industry. In the first season itself after the takeover of the company after the CIRP (Corporate Insolvency Resolution Process) proceedings in the year 2018 by BRS VENTURES the company is in the path of turnaround,” the statement said.
The tea produced during second flush are an Artisanal produce, this rare and specially hand crafted tea is from select clonal variety tea plants. Rich in aroma and briskness, the Maijan Golden Tips Tea offers a unique and exotic experience. Unique liquor character of the tea comes from the original tea plants planted over a century ago.
The company added that it is a moment of pride not only for team ACIL but also for the entire tea fraternity. These specialty teas are being produced and offered at auction, to highlight and showcase to the world the inherent potential of Assam tea quality, the Rich Malty flavour of Assam CTC and Orthodox Teas unparalleled in the world.
Sanjay Jain, director Assam Company India Limited, said, “Today when the Industry is at the threshold of survival, it becomes imperative, that the Tea Industry focuses on production of good quality teas which will entice the consumers to consume more and more cups of tea that will eventually lead to higher tea demand and increase the per capita consumption of Indian Tea.”
From the present 750 gms per consumer (one of the lowest in the world).”
Mr Jain stated that in order to meet the current challenging scenario in the tea industry, making Artisanal, specialty teas and offering them on a Global Platform is one of the way forward.
Mr Dinesh Bihani, Secretary Guwahati Tea Auction Buyers Association said “It is unbelievable that Maijan Golden Tips has been Sold for Rs. 70501/- creating world record for any public auction.”
Earlier, Manohari Tea Estate, which fetched Rs. 50,000 for its Golden Tea on Tuesday, announced that entire proceeds of the Golden Tea would be contributed to Assam chief minister’s relief fund.