New Delhi: LeEco (formerly known as Letv worldwide), finally entered India by holding an official launch event in Gurgaon on January 20th, 2015.
The event saw around 1,000 guest and nearly 500 media personnel and Facebook also provided online live broadcast of the grand event reaching a historical audience number of close to 100 million.
The company launched two Superphones, Le Max and Le1S and also highlighted its world-renowned Le Ecosystem.
Ablikim Ablimit, Vice President of Strategic Planning and Management of LeEco, explained that the user-centric LeEco systems can ensure consumers enjoy seamless and interconnected world-class services while even participating in product design and improvement.
At the event, LeEco released Le Max, a premium phone owning the fastest processor
Atul Jain, COO of Smart Electronics Business, Le Eco India, who used to serve as the Senior Vice President at Samsung South-West Asia Regional HQ, introduced the 6.33-inch screen Le Max as the premium phone of the company.
Le Max is backed by one of the world’s fastest processor, the Qualcomm Snapdragon 810, which is primed for better multi-tasking and unrivalled performance, all thanks to an octacore processor and the phone's 4GB DD-R4 RAM plus variants of 64GB or 128GB storage.
To prove the phone's outstanding performance, LeEco compared Le Max with several other international brands by adopting AnTuTu Benchmarking Scaling, which showed Le Max leaving other flagships with the same Qualcomm 810 processor, like HTC one M9, Sony Xperia Z5 far behind with a performance score of almost 84,000.
The 6-piece lens 21-Megapixel rear camera with Sony's IMX230 sensor and Optical Image Stabilizer make sure the best and sharpest picture and video quality even in low light. The Dual tone flash has two sources of light with different color temperatures ensuring the user getting the best balance of light when clicking pictures at any time of the day, providing better performance than even the latest iPhone 6s.
Le Max is also the world’s first phone with a 2K display and a 21 MP camera.
The front camera with a wide-angle 5P lens and F2.0 aperture allows people take the best selfies and groupies. And a more user-friendly design is when taking selfies, people can just touch the fingerprint scanner at the back to capture photos or videos, making a large phone of a 6.33 screen easier for life.
According to the company, Le Max also offers best-in-class Hi-Fi audio experience with features like noise-reduction, lower surface noise, better frequency response and higher power output capacity.
The full metal unibody design out of aircraft grade aluminium makes the phone fashionable and sturdy, and Le Max is also the world's first full-floating glass, which is a Sharp Screen exclusively for LeEco, and bezel-less design, reaching an unmatched viewing experience.
Le Max will be available in 2 colors—shimmer gold with 128GB and titanium silver with 64GB of memory, which would be available on Flipkart from 16th February.
LeEco also released a top-end variation of Le Max at the event. Le Max Sapphire has the same specs with Le Max except its display screen, which is a 6.33-inch sapphire. Not only expensive and looks elegant, this sapphire screen is as hard as a diamond.
The Sapphire version of Le Max is pink color, which requires exceptional skill to create. It will have sales based on invitation and only has a limited stock of 1000 units.
The Le Max will be sold for Rs 32,999 for 64G and Rs 36,999 128G respectively. For the invitation-based Sapphire version of Le Max, the price will be Rs 69,999.
LeEco also released Le1S, which was released in China in November and in a short 2-month time-span, LeEco has sold more than 3 million Le1S, the best seller in China and other markets.
Le1S is equipped with Helio X10 Turbo, the flagship processor of the year with outstanding features and performance. It gives users improved multimedia and gaming experience without any lag or interruption, and also allows a quick charge, which means 5 minutes of charging gives 3.5 hours of talk time.
The 7.5mm thick Le1S weighs only 169 g, an even 23g lighter than the same screen sized iPhone 6s Plus.
Le1S's 13-megapixel camera is equipped with blue glass infrared filter and ISOCELL—a technology that interprets every single detail back to life, the camera could capture the finest picture never a phone could make before.
An adopted three-core focusing technology, namely PDAF, ball bearing VCM, closed loop, the camera could focus in a blink of eyes, 0.09 second. This makes the phone a best choice for sport fans, which can capture un-blurred picture even in a fast-moving sports game.
Le1S has also the world's fastest fingerprint recognition technology, which can unlock the phone from any angle within 0.15s with 99.3 per cent accuracy, and the phone can maximally add 5 fingerprints.
Le1S also has the world's first mirror-surfaced fingerprint scanner which could be a gospel to appearance-loving consumers.
The full-metal aircraft aluminium grade unibody makes the phone scratch proof, for which competitors can hardly offer the same level of resistance. Users can erase their worries of having other hard or sharp objects in their pocket, which may scratch the phone.
Le1S’ type-C port and fast charging technology is different from traditional charging ports, which is a two-way charging and customers can charge either side up.
And Le1S has its unique fast charging technology, ensuring plugging for 5 minutes in return for 3.5 hours of talk time, which is rarely seen with other existing brands.
The Le1S would be exclusively available on Flipkart starting February 2, with first flash sale on 2nd February. The registration for the same will start on 20th January 6pm and will end on 2nd February at 11am.
The price of the two flagship superphones are also shocking, not for its high end features, but for its below production cost pricing strategy.
The Le1S’s is priced at Rs 10,999, which is rather affordable in contrast to the specifications offered.
