Dosa Saree, Idly Shirt: Viral AI Reel Turns Food into High Fashion

Several AI-generated images and videos are being circulated widely on social media platforms and they have emerged as the most powerful tool for both entertainment and serious content. Be it education, gaming, entertainment, food or culture, every sector is now effectively using the vast potential of Artificial Intelligence.

In the latest, an AI-generated Instagram reel that went viral shows how culinary culture can be beautifully integrated with fashion. In the reel that has taken social media by storm, many popular Indian delicacies are shown as wearable garments.

From a dosa saree to an idly shirt, the video has transformed several Indian dishes to garments and gadgets like saree, shirt, wristwatch and a handbag. The video was posted on April 27 on Instagram in the account @hoohoocreations80 and it has recieved more than 50 million views and more than 16 lakh likes. The mind-blowing video has also amassed many interesting reactions from people across the society.

The caption of the video reads, “What if the food we love wasn't just meant to be eaten... but worn, carried, and lived with?”. The reel creatively explores how artificial intelligence can reimagine food as fashion statement.

The video begins with a woman draped in a saree styled to resemble a dosa. The garment portrays every details of the popular South Indian breakfast dish, its golden crispness and the white inner layers.

The handbag designed exactly like a melting ice cream scoop in pink, white, and green shades is mouth-watering for the ice cream lovers.

Then comes, the man wearing a shirt made of tiny, soft and fluffy idlis. The popcorn dupatta, jalebi-shaped hair clip, potato chip earrings, and a trolley suitcase styled as sandwich are really captivating.

The reel then reveals a popcorn dupatta, a jalebi-shaped hair stick, potato chip earrings, and a trolley suitcase styled after a stacked sandwich. The striking visuals of food-themed wristwatches, one with a pani puri-inspired design and the other having a gulab jamun at its center retain the attention of viewers till the end of the reel.

An interesting comment by a social media user read, "Being a trypophobic.. Idli shirt gave me anxiety 🤣🤣"

Another user wrote, "Now that is a nifty concept brought to life! Brilliant imagination!"

However, the instagram user @hoohoocreations80 has not provided any details of the tools used to create the astronishing reel. But, the reel stands out for many unique ideas - from the vibrant visuals and transforming popular food items to fashion statements.