Lifestyle Viral and Trending 31 Dec 2016 Year End Special: We ...

Year End Special: We see potential all over the world

DECCAN CHRONICLE.
Published Dec 31, 2016, 12:36 am IST
Updated Dec 31, 2016, 7:42 am IST
Byju Raveendran’s education technology app Byju’s, which saw millions of downloads, bagged a $50 million investment.
Byju Raveendran
 Byju Raveendran

Our app has seen great adoption in the last one year. We see huge potential not only in India but all over the world. Currently, our product is available in India and Middle East. Going forward, our key focus will be to expand internationally, especially in the English-speaking countries. We are looking at venturing into the US, UK and other countries and have started developing out learning programmes for other countries — starting with English-speaking markets. We are creating content that will adapt to their curriculum.

In addition to this, we are continuously working towards developing a world class product which will cater to students with every educational requirement in K-12 segment. Our product aims to revolutionise the way students are learning across the world today and to help them learn better.

 

We started out as a test prep brand and in the recent years, we have been focusing on developing products for the K-12 segment. It is critical for students to understand their concepts well during the formative years of life. Our K-12 offering can actually guide and help them learn better. This year, we launched a whole new gamified product for fourth and fifth standards too.

Technology has helped us innovate the way subjects are being taught and also personalise it based on the capability of the student. At Byju’s, we are constantly working on making learning accessible, engaging, effective, meaningful and personalised for everyone.

 

In India, children are still getting trained to solve questions and not ask questions. Students memorise and forget after exams. Learning is driven by the fear of exams rather than the love for learning. The challenge in the domestic market is to change this perception.

We have been experimenting with new technologies such as augmented and virtual reality. Change is the only constant. It is critical for business of our nature to innovate and adapt to new technologies. If you become complacent, then you will be left behind. We always keep a keen eye on all new and emerging technologies.

 

Currently, our team is 1000+ employee strong across India. We strongly believe that a learning technique to cater to the needs of students across the global can come out of India. We have required talent and capabilities which can create a product for students all over the world. We will be capitalising on our expertise to create highly compelling content for students across grades. Our talented R&D, media and technology team will be working towards building one of the best learning products in the world that will be available for students overseas. Overall, in the next 18-24 months, you will see us create better and interesting learning products which help students to become lifelong learner.

 

Playground lessons

Byju Raveendran, a small-town boy from Azhikode in Kannur, did his schooling in the Malayalam medium. His parents, both teachers, encouraged him to get into sports. His fascination for developing learning techniques began in order to fill the gaps of missing classroom lessons that he had to forego for sports.

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