Bathukamma is celebrated in all its floral glory by the women of Telangana. This year, Telangana Tourism wants to mark the festival in a special way — by joining hands with everyone’s beloved Chacha Chaudhary.
Diamond Toons, which has a history of building leading children’s brands, has created a special six-page comic book — Chacha Chaudhary Aur Phoolon Ka Tyohaar Bathukamma. The book, which will be published in Hindi and English, has Chacha explaining this exquisite tradition of Telangana.
Manish Verma, Director, Diamond Toons, says, “Chacha Chaudhary has always come forward in support of such initiatives. This one-of-its-kind festival is not only unique in its way of celebration, but also brings up cultural milieus of Telangana.”
Through this initiative, the department aims to spread the significance of the floral festival not only in India, but internationally as well.
Talking about the initiative, B. Venkatesham, IAS, Secretary to Government of Telangana, Youth Advancement, Tourism & Culture Department, says, “Bathukamma is a colorful festival of Telangana, celebrated by women with flowers that grow exclusively in the region. It is considered as a symbol of the state’s cultural identity. In fact, Bathukamma is the only festival in the world that is meant for women, performed by women and for the empowerment of women. So we want to establish the essence of the festival outside Telangana too.
“Since Chacha Chaudhary reaches out to the maximum number of people from kids to adults — we believe this initiative will help in spreading the significance of the floral festival.”
