This giant breast in London is making heads turn for all the right reasons

Creating awareness about a particular issue is always difficult because people do not take notice if it is hard hitting. An advertising agency in London has certainly done a good job when they created huge prop to make people aware about breastfeeding in public.

According to a report in AdWeek, a giant breast was seen atop a building in London’s Shoreditch area and it got a lot of attention. The big prop was for a cause that has been discussed a lot recently and done by the ad agency Mother in London. Focussing on the act of breastfeeding in public and the stigma attached around U.K. mothers feeding their children and the issues they face.

It is simply “a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices”, according a post by the agency. It was also a part of the Mother’s Day celebration in the country.