A range of four products that includes Fruit ‘n’ Milk (mango), Fruit ‘n’ Milk (mixed fruit), Shakes (classic vanilla) and Nut Shakes (kesar badam) has been introduced to the market by ITC through the brand ITC’s Sunfeast Wonderz Milk. The announcement was made by Divisional Chief Executive – Foods of ITC Limited, Hemant Malik.
As another input in the fast growing dairy market segment, the company once again expands its dairy portfolio beyond Ghee, pouch milk and curd. Each and every variant of the milk, in form of the beverages have their own effect on the palate with a cozy pricing.
Speaking on the latest launch at ITC Grand Chola, in the city, Hemant Malik commented, “The launch of Sunfeast Wonderz Milk dairy beverages reflects ITC’s focus in delighting consumers with superior and differentiated new products. The ready-to-drink milk beverages market has seen a high growth with a paradigm shift to healthier beverages. Our investment in superior technology for manufacturing beverages with inclusions such as fruit pieces and dry fruits coupled with our institutional capabilities like agri sourcing enable us to bring these high quality first in market offerings in the dairy beverages space.’’ Commencing first in the states of Tamil Nadu and Karnataka, these new beverages are set to spread over the national market.
