Guess which Indian expletive is the name of $23 cocktail in Singapore
In the age where people love experimenting with food, restaurateurs and chefs are curating new menu that will attract the consumers. Naming the dish and description plays a very vital role when it comes to building a fantastic dinning experience for the people.
A name has much to tell when it comes to a dish/ beverage and this is exactly what has happened in this restaurant in Singapore.
Following this trend, a name of the cocktail on menu of Equilibrium, a modern Italian bar and restaurant based in Singapore has been named Ma******d, an oft-used Indian expletive.
Indian: Do you know what is "Madarchod"
— T.H.A.K.U.R. (@DadaThaakur) July 19, 2016
American: Yes, it's a dish with enticing flavours of India and costs $23 pic.twitter.com/jSeijaKBFg
The cocktail has been described as “Enticing Flavours Of India, Creamy Chai Latte Shaken With Amaretto, Bulleit Bourbon, Hazelnut Syrup, French Cream And Honey Water”, priced at $23, exclusive of taxes.
@Trollacharya pic.twitter.com/UCohFNNtx5
— T.H.A.K.U.R. (@DadaThaakur) July 19, 2016
When asked if the cocktail christening was deliberate, according to media reports, the restaurant officials gave an affirmative answer that Singapore is a multi-racial country, having a wider platform for humour.
They saw the humour in introducing an Indian inspired cocktail with a tongue in cheek name and stated that it was never designed for an audience market based in India.
In UK, Ma******d is a common urban slang like how most imprudent Hokkien and Cantonese words that are commonly used in Singapore on a daily basis have become acceptable and not shocking to the mainstream. They stood on the statement that cocktails have inappropriate names.
To be fair to the restaurant, the drink does look very interesting in a chai cup topped with a cinnamon stick. Many find this amusing and various people are tweeting about this cocktail as well on the social media.
