137th Day Of Lockdown

Maharashtra49026232728117092 Tamil Nadu2850242275754690 Andhra Pradesh2069601204641842 Karnataka164924842322998 Delhi1427231282324082 Uttar Pradesh113378668341981 West Bengal89666630601954 Bihar7179446294400 Gujarat68855517922604 Assam5549737225132 Rajasthan4941835186763 Odisha4255028698292 Haryana4005433444467 Madhya Pradesh3729827621962 Kerala3170019147103 Jammu and Kashmir2392716218449 Punjab2193014040539 Jharkhand165427503154 Chhatisgarh11408831987 Uttarakhand89015731112 Goa7947559570 Telangana751354330615 Tripura6014408437 Puducherry5123291475 Manipur3466192610 Himachal Pradesh3206200813 Nagaland26578247 Arunachal Pradesh204913263 Chandigarh137482023 Meghalaya10234236 Sikkim8544061 Mizoram5672890

‘Byond’ the mundane

DECCAN CHRONICLE. | POOJA PRABHAN
Published Jul 21, 2016, 2:35 am IST
Updated Jul 21, 2016, 2:35 am IST
This Bengaluru-based businessman is a professional dancer, a filmmaker and also owns a travel company.
Vikram Ahuja
 Vikram Ahuja

At 32, Bengaluru-based entrepreneur Vikram Ahuja quite seems to have cracked the code — two start-ups and having represented the country at the Asian Open Salsa Championships ’07 as a professional dancer aside, the enthusiast is up for more. In a candid tete-a-tete, the biz-whiz-cum-filmmaker tells us what keeps him ticking — from his recent travel venture for the intrepid traveller bitten by wanderlust to how he loves to dabble between many roles.

“I’m obsessed with building stories. Everything I’ve even ventured into was solely because I was really passionate about it. In 2011, I travelled with a bunch of strangers to something called Burning Man, a music and arts festival which happens in the desert near Las Vegas. The event brings together people from all walks of life — artists, entrepreneurs, musicians etc. I was amazed at how quickly a bunch of strangers can become close companions based on a few powerful shared experiences which brings people together in a much stronger manner when people are travelling than in our day-to-day life. Returning from Burning Man with lifelong friends and memories that stayed for so long convinced me that travel is a lot more than just visiting a destination; it’s more about the people you experience those places and events with. That’s probably how Byond started,” shares Vikram, speaking about how the idea grew.

 

Vouching by how nothing beats risk-taking, he adds, “Our first successful experiment was when we decided to plan the India to Bangkok road trip. Being the first-ever expedition of it’s kind, we ran a very focused campaign to target road-trippers and we received an incredible response with over 200 enquiries per day!”

Driven by the desire to don many hats,  Vikram tells us how he believes in compartmentalising. “Many a times, I’ve been asked to choose what I love most between filmmaking, dancing and start-up. To be honest, I think there are plenty of similarities between the three. Filmmaking requires the same hustle and approach as it would take for a start-up, to take an idea, execute it, identify and build the right audience for your product (in this case, films). So in that aspect, I definitely identify with being an entrepreneur the most. That said, I probably think as a filmmaker, most of the times, as I try to build narratives for everything I do!”

 

On days when he’d like to switch the work mode off, this is what Vikram does: “While most people think a start-up guy’s life isn’t easy, I think it’s all about striking the right balance. As somebody who’s always been passionate about sharing beautiful experiences, I make sure I indulge in varied activities like socialising, conducting art fairs, and performing arts. I’m also quite a foodie, so catching up on local cuisines and learning about varied cultures from the localities from different parts of the world are also some of my interests.”

 

Unfazed by the massive mushrooming of start-ups, Vikram adds, “I intend to give people the opportunity to tell a tale through their travel expeditions. I also wish to work with kids as storytellers and setting up travel communities. Also, planning a fun experiment to combine these two passions of mine, by building a mini webseries around ‘Life in a start-up’, inspired by real life events that happen everyday.”

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT