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Guess which place upstaged Taj Mahal as India's most Instagrammed location

Bollywood actors such as Deepika Padukone and Shraddha Kapoor have the maximum following.

There are 16M Instagram users in India. Only 26% are female an over 90% of all Instagramers in India are younger than 35 years. Monthly active users of Instagram in India more than doubled in a year, as of September 2015. Instagram, the mobile photo-sharing, video-sharing and social networking service of Facebook Inc, continues to build momentum and has grown to more than 400 million users globally from last year.

The 18-24 age group is the most active on Instagram. Interestingly, Indian Instagrammers are avid travellers; 50% of whom have taken four vacations in the past year. Bollywood actors such as Deepika Padukone and Shraddha Kapoor have the maximum following.

The Marine Drive in Mumbai has bagged the top position of most-Instagrammed locations in India in 2016, according to a Facebook's annual Year In Review report for 2016. Marine Drive is where the great Arabian sea touches the land of Mumbai. It is also known as “Queen’s Necklace’ and stretches north along the coastline, forming a natural inlet. Huge crowds of people come to this place to walk along the beautiful footpath and to view the dazzling scene of the setting sun at dusk. In the northern end of Marine Drive, there lies one of the oldest seafronts which is known as 'Chowpatty Beach', it is famous for its bazaars and meals.

The next position after Marine Drives is one of the wonders of the world-Taj Mahal. This is because the structure itself is entirely approachable and one will be able to up close and personal most of the time. For many people, a visit to the Taj Mahal in Agra, is a once-in-a-lifetime trip and that means lots of photos and media platforms like Instagram are used to express these photos. The best fact about Taj Mahal is that the mausoleum is a glorious structure, built of white marble, and symbolizes purity, love and pain, like no other architecture does.

Indian users not only share pictures but also follow brands on Instagram. Over 50% of Indian Instagrammers have frequently purchased products and services from the brands they follow. Other interests that the Indian users have include music, travel, food, photography, technology, fashion and sports.

Other than Marine Drive and Taj Mahal the list included landmarks like Hauz Khas Village and India Gate in New Delhi and Juhu Beach in Mu

( Source : deccan chronicle )
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