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Amazon's Christmas ad sends message of communal harmony

In such tense times, this sets as a great example of interfaith solidarity.

The voices of the proponents of Islamophobia and bigotry have gone even shriller as part of the aftermath of the US elections this year. In such tense times, popular retailer website Amazon sets a great example of interfaith solidarity via its latest Christmas commercial.

The ad showcases the warm friendship between a Christian priest and a Muslim Imam who also happen to be neighbours. In a heart-warming twist, both men coincidentally end up buying online the same gift for each other - kneepads that help them kneel while they pray.

Let’s hope that other brands take cue and use their wide reach to spread love and positivity.

Click on the link below to view the video:

( Source : deccan chronicle )
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