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Lifestyle Viral and Trending 14 Aug 2016 Video: A new condom ...

Video: A new condom brand called 'Dipper' promotes safe sex among truck drivers

DECCAN CHRONICLE.
Published Aug 14, 2016, 1:49 pm IST
Updated Aug 14, 2016, 1:49 pm IST
The campaign kicked off in April and has also won the silver lion at Cannes Lions Festival.
The packaging is adorned with colourful truck art
 The packaging is adorned with colourful truck art

Different condom brands have been coming out with commercials and marketing campaigns to promote safe sex in India, but a campaign by Tata Motors and TCI foundation is trying to take a whole new approach to reach out to a specific audience.

Among an array of messages written behind trucks on Indian highways, ‘use dipper at night’  is one that is meant to prevent blinding of drivers approaching from the opposite direction, and ensure road safety. The same is now being used to promote safe sex among truck drivers.

 

The new brand called Dipper condom also has a packing adorned with colourful truck art for better resonance and the condoms are available for just Rs 2 a piece. Besides the packaging and pricing, condoms were distributed for free to truckers on highways across the nation.

The campaign which kicked off in April, managed to cover the most remote highways in the world’s second biggest network of roadways, and has also won the silver lion at Cannes Lions Festival.

Click here to watch the full video:

 

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