A store owner thought it would be a good idea to test the quality of a pair of tights by putting his son in it.
He posted a video demonstrating his eight-year-old son in the undergarment as marketing strategy, the Daily Mail reported.
"How's the quality?" the man asks in the video, before he proceeds to bounce his son up and down in the product. "Super good," the shop managers responds.
According to People's Daily China, the man is identified as Mr Cheng, who hails from Henan in Central China.
Cheng's intent was to show customers the flexibility and durability of the hosiery, according to multiple media reports.
While the video has gained a lot of criticism for using his child in that way, some thought the stunt was pretty hilarious.
Watch the video here: